Small Business Marketing Best Practices

  The Web's Leading Source for Small Business Marketing Ideas!

 

"Always Determine Your Primary Objective Before Writing Your Advertisement!"

 

Here's a real live example of a typical "business card" advertisement...

 

BEFORE

 

 

The above ad has...

 

1. NO compelling headline

2. NO excitement

3. NO "you" focus (all me, me, me)

4. NO offer

5. NO call to action

6. NO way to track the ad's results

7. NO urgency

 

 

Here's an example of the same advertisement that I modified based on the primary objective of getting a phone call.  Can you see the difference?

 

AFTER

 

 

P.S.  There is no such person named "Angela" at the Hill Insurance Agency.  We simply use that name to track the source of the lead.

 

 

 

Marketing Best Practices Inc. t  4815 FM 2351 Suite 201 t  Friendswood, TX 775468 t  281-993-5657