Marketing Articles by David Frey


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home | Free Marketing Articles

Marketing Articles by David Frey

In this area you will be given the opportunity to read a group of marketing articles written by David Frey. In these articles David will cover all aspects of running a small business.

Marketing Seminars: True Confessions and My Big Mistake
David Frey

In this article I reveal a true confession...a big mistake that I made for years. Please don't make the same mistake I made. . . . keep reading

My New Daily Goal
David Frey
Would you like to see what my new daily goal is? It's not what you might think it is. It's something that will not only bring you more business, but it will make you feel good too! . . . keep reading

The Crazy "Medical File" Reactivation Direct Mail Letter
David Frey
How would you like to see the craziest reactivation letter that I've ever come across. This unusual letter worked astronomically . . . keep reading

How to Get Free Media Publicity on National Television
David Frey
In this article you'll read about a man who is a ghostwriter (writes for other people) who was able to get on the Fox and Friends . . . keep reading

The Free "Breaking News" Postcard
David Frey

If you combined the power of a press release, a postcard, and a website what do you get? You get a marketing campaign on steroids. . . . keep reading

The Secret of the Amazing Left Hand Glove
David Frey
Here's how one small local bank created a uniquely successful marketing campaign that captured the attention of local small business owners. . . . keep reading

How to Easily Appear In a National Magazine...for Free!
David Frey
Would you like to appear in a national magazine for free? Here's a little tactic I (and my website) recently used to appear in a MAJOR magazine. You can use the exact same strategy. . . . keep reading

The Greeting Card that Made Me Pick Up the Phone
David Frey

The other day I received a greeting card that was so powerful that it made me pick up the phone and call the sender . . . keep reading

A Most Amazing Direct Mail Letter
David Frey
The "Copywriting Chiropractor" has done it again by creating a direct mail masterpiece that sucked in patients like an ambulance in a 100 car pile up on I-5 in L.A. . . . keep reading

The Top 10 Behavior Mistakes Made By Entrepreneurs
David Frey
Do you make these 10 behavioral mistakes? I know I do. You'll be nodding your head in conviction when you read this article and . . . keep reading

Do You Know the Laws About Using Testimonials?
David Frey
All good marketers use testimonials. They are a powerful selling tool. But not all marketers know the rules about using testimonials. This articles exposes what you need to know. . . . keep reading

How to Blend Brand Marketing with Direct Response Marketing
David Frey
Brand and direct response marketers have been arguing for years about the best way to approach advertising. In this article you'll see . . . keep reading

How Video Will Change Internet Marketing
David Frey
A new era of Internet marketing is exploding onto the scene and it's called VIDEO. Finally, the technology has arrived to . . . keep reading

The One Common Trait of All Successful People
David Frey

Would you like to know the one thing that separates the mediocre people from the super successful people? . . . keep reading

A Sample Sales Letter that Works
David Frey
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen. . . . keep reading

The World's Smallest Newsletter
David Frey

Newsletters are one of the most powerful marketing tools that businesses have at their disposal. . . . keep reading

The Retail Advertisement that Grabbed Me By the Throat
David Frey
Would you like to see an advertisement for a furniture store that breaks all the rules of retail advertising? If so, you'll want to read this article. . . . keep reading

How NOT to Get Customers
David Frey
Imagine having your vendor shut you down and cause financial damage to your business as a result of the growth of your business. . . . keep reading

Niche Marketing Miracles: What You Can Learn from the Travel and Dating Industry About Niche Marketing
David Frey
When it comes to niche marketing - - the dating and travel industries know what they're doing. . . . keep reading

How To Create an Unstoppable, Never-Ending Marketing Virus
David Frey

In this article you'll learn how to use viral marketing and you'll witness several examples of viral marketing at its best. . . . keep reading

An Ingenious Autopilot Lead Generation Tactic
David Frey
No small business owner will argue that the life blood of their business is lead generation. Some people call it prospecting for new customers. . . . keep reading

A Simple Way to Generate Goodwill Using Parking Meters
David Frey

Would you like to learn about a potentially new way to generate new customers for your business? . . . keep reading

Unique Tactics for Getting Awesome Customer Testimonials
David Frey
As many of you know, getting people to believe you is one of the hardest tasks in marketing. . . . keep reading

Direct Mail that Gets Attention
David Frey
Recently I heard another marketer say that "attention" is the most valuable commodity you can buy in marketing. . . . keep reading

How a Local Dominos Gets All the Referrals It Can Handle
David Frey

Do you have a product or service that people who visit your city would be interested in? . . . keep reading

A Unique, Simple-to-Implement, Customer Loyalty Program
David Frey
Usually when I mention a customer loyalty program to a small business they either get frightened or their eyes glaze . . . keep reading

How to Sell 120,000 Books With Only One Phone Call - Part 1
David Frey

Would you like to know how one man sold over 120,000 books with just one single phone call. This article uncovers a clever marketing . . . keep reading

How to Sell 120,000 Books With Only One Phone Call - Part 2
David Frey
Would you like to know how one man sold over 120,000 books with just one single phone call. This article uncovers a clever marketing strategy that any service business can use. . . . keep reading

I Hate Asking for Referrals! 6 Proven Methods for Getting a Flood of Referrals Without Asking
David Frey
Yes, I admit it, I hate asking for referrals Don't you? Be honest. Doesn't your heart start to pump faster and hands start to sweat even thinking about asking a customer for a referral? . . . keep reading

The Curiously Strong Way to Expand Your Business
David Frey

Do you have a successful business but don't know how to expand it? Do your customers love your products and . . . keep reading

Database Marketing: Using Point-of-Sale Data to Improve Profitability
David Frey
Not long ago I made a trip over to the local Radio Shack to purchase an electronic plug for my cassette recorder. . . . keep reading

Education-Based Marketing: How to Make Business Come to You
David Frey

There is a misconception in small businesses that your marketing's most important function is to promote your products and . . . keep reading

Follow-Up Marketing: How to Win More Sales with Less Effort
David Frey
A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. . . . keep reading

Internet Marketing for Local Small Businesses
David Frey
Not long ago I was speaking to a C.P.A. friend of mine who had invested a significant amount of his marketing budget to build an . . . keep reading

A New and Unique Way to Get Lots of Free Publicity
David Frey
You've probably heard a lot about how to get free publicity. Most of the strategies involve creating newsworthy press releases that you can send to the media. . . . keep reading

Creating Your Own Online Referral Group
David Frey

The other day I was glancing through the Houston Chronicle newspaper and noticed a small advertisement with the headline . . . keep reading

A Simple, But Deadly Effective Referral Strategy that Has Created a $40 Million Business.
David Frey
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue . . . keep reading

Kick-Butt Direct Mail Envelopes
David Frey
If you do any type of direct mail campaigns or are just interested in direct mail strategy you'll absolutely LOVE today's newsletter. This ones a keeper! . . . keep reading

Doubling Your Postcard's ROI
David Frey
How would you like to double your return on any "lead generation" postcard marketing campaign you launch? . . . keep reading

The Secret of Door-to-Door Street Marketing
David Frey
The summer is here and so is a great opportunity for local small businesses to dramatically increase their sales using door-to-door marketing. . . . keep reading

How to Double the Conversion Rate on Anything You Sell
David Frey
In my local town there is a privately owned sandwich shop that prides itself in offering more sandwich variations than any of the fast food restaurants in town. . . . keep reading

How Roger Embury Turned His Fledgling Company Into the Nations Largest Supplier of Fake Boulders
David Frey

As many of you know, I'm a rock-solid proponent of using Education-Based Marketing systems and . . . keep reading

Eight Dirty Little Sins that Stop Business Owners From Growing Their Business
David Frey
Little things make a big difference. That's true in marriage, parenting, and in selling your products and services. Too often as dealers and . . . keep reading

The Five Step Formula For Getting Prospects to Call You
David Frey
Are you tired of prospecting for new business? Are you sick of networking, begging for referrals, or spending a small fortune on advertisements that produce little results? . . . keep reading

Target Marketing: A Case Study in Identifying Your Best Prospects, Talking Directly to Them, and Sealing the Deal
David Frey

The other day I was reading the DM News magazine and it profiled a golf course that was trying to sign up local youth into its golf academy. . . . keep reading

How I Made Several Thousand Dollars By Changing One Word In My Headline
David Frey
The hardest thing to do in Internet marketing is to get your visitor to continue reading your copy. Learn how to create headlines that will keep your prospect reading. . . . keep reading

Using Innovative Promotions to Build Your Business
David Frey
Nearly every small business can think up some contest or competition that could bring them a lot of free publicity and get prospects . . . keep reading

The Carnival Cruise Line Profit Machine
David Frey

While talking to several of the passengers on the cruise I found out that I paid nearly TWICE as much as they did to go on this cruise. . . . keep reading

Marketing to people who influence your market
David Frey
I often get questions from small business owners about how to market their product or service to consumers. Marketing to consumers is very tricky for two important reasons. . . . keep reading

Lessons from the Mazatlan Marketplace
David Frey
Yesterday, we went down to the local marketplace here in Mazatlan where I witnessed several strokes of marketing genius. In fact, . . . keep reading

Do You Have a Marketing Plan?
David Frey
During my presentations I've asked the business owners in the audience who have a written marketing plan to hold up their hands. Even I was shocked at the response. . . . keep reading

Niche Marketing: How a Boring, Stale Old Insurance Company Found a New Niche that Injected Life Into their Company
David Frey
Insurance has got to be one of the most boring products in the world. And most insurance is sold based on price only. . . . keep reading

How to Penetrate the Veil of Skepticism
David Frey
Did you know that experts say that the average consumer is presented with over 3,000 sales messages a day! . . . keep reading

Putting Your Feedback Forms on Steroids
David Frey
Yesterday a friend and I went to a local Mexican restaurant to have lunch. The service and food were great. . . . keep reading

A Common Misconception About Generating Referrals that's Severely Limiting the Amount of Referrals You Receive
David Frey

Referrals are the lifeblood of any small business. In fact, surveys show that the vast majority of all new customers, clients, and . . . keep reading

Stealing Customers from Your Competitors
David Frey
What I'm going to talk about today is a very sensitive topic because some people might think it to be unethical or just plane old, "not right." . . . keep reading

The Anatomy of a Winning Postcard
David Frey
You probably get a lot of postcards as I do. Being an astute marketer, I always take time to look through all of my mail and I pick out stuff that catches my eye. . . . keep reading

The Big (Small Business) Advertising Mistake
David Frey
A few weeks ago I had a customer, who had purchased the Small Business Marketing Bible, email me to tell me that they were having trouble attracting new customers to their insurance agency. . . . keep reading

The Chiropractor's Valentine Referral Makeover!
David Frey

Last week I received a tri-fold flyer in the mail from a local chiropractic clinic that included a Valentines special offer. . . . keep reading

Joint Venture Referral Relationships
David Frey
Would you like to know how a local apartment complex increased it's occupancy by 30% in less than two weeks? . . . keep reading

Three Exciting New Direct Mail Breakthroughs
David Frey
For those of you who use direct mail to market your small business, you're in for a real treat today. . . . keep reading

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