Yellow Page Advertising


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home | Yellow Page Advertising

Yellow Page Advertising

Visual and verbal contrast can pop your Yellow Page ad to the very top of your prospects' mind and attention. Open the Yellow Pages to your ad right now. Does your ad visually leap out from the clutter and background noise of your competitors?

How Much Should You Spend on Your Yellow Page Advertising Budget?
Jeffrey Hauser
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes. . . . keep reading

Effective Yellow Pages Ad Design - 8 Steps to Guarantee Your Success
John Morana
If your phone stopped ringing, would your business be in trouble? That's my usual answer to business owners who ask me if 'dishing out money to the . . . keep reading

Web Coach Tip: How To Tap Local Markets Using The Yellow Pages In Addition To Your Website
Donna Payne

Don't follow the advice of the YP sales rep about what to put in your ad. The sales rep is NOT a sales copywriter! . . . keep reading

Combine Your Yellow Page Ad and Web Site for Maximum Profits
Dr. Lynella Grant
Combine Your Yellow Page Ad and Web Site for Maximum Profits Dr. Lynella Grant A Yellow Page Ad isn't Enough Any More An unquestioned "must" for any small business . . . keep reading

Are the Yellow Pages a Dinosaur?
Jeffrey Hauser

As I write my 64th article about the Yellow Pages, it reminds me of how the best things continue to stick around. For example, the YP were started as a pamphlet in Wyoming over 100 years ago. . . . keep reading

Using Yellow Pages to Market Your Web Site
Raymond Laubert
If you have a local business then you probably already have a business phone number. Most business phone services come with a listing in the local yellow pages. . . . keep reading

15 Sure-Fire Yellow Page Headlines Guaranteed to Get Attention
Jeffrey Hauser
Whether it's a newspaper, magazine, Yellow Page ad, or direct mailer, the headline is always king. It not only is the first thing seen, . . . keep reading

Tips on Creating Your Small Business Yellow Page Ad
Jeffrey Hauser

The small, home-based business was the backbone of our directory. Because they wanted to target a localized market area, the Yellow Pages was ideal. . . . keep reading

Yellow Pages Advertising Design: Choose Your Expert With Eyes Wide Open!
John Morana
Even with today's technology, it's nearly impossible to construct a persuasive, phone-ringing Yellow Pages advertisement in under 30 minutes. Where did I get thirty minutes from? . . . keep reading

Yellow Page Ad Design: The Top 5 Serial Killers of Yellow Page Advertising ROI
John Morana
After thirty years in the ad design business (a dozen of them devoted exclusively to Yellow Pages advertising), I'd say these are the top four complaints I've heard... . . . keep reading

Are You Making These Nine Fatal Mistakes in Your Yellow Pages Ads?
Tom Varjan

Apart from the major downside of the Yellow Pages, that it is nipplepiercingly expensive, it is still a bottom achingly brilliant vehicle to take your marketing . . . keep reading

The Secret to Yellow Pages Advertising Nirvana? The Unexpected Takes You There
John Morana
Visual and verbal contrast can pop your Yellow Page ad to the very top of your prospects' mind and attention. Open the Yellow Pages to your ad right now. . . . keep reading

Yellow Page Ad Design Blunders - The 8 Deadly Sins You MUST Avoid!
John Morana
Ok, you realize that print Yellow Page advertising is STILL a very powerful way to reach your local prospects. . . . keep reading

Yellow Page Profits
Kurt Mortensen

The Yellow Pages are an advertising medium that shares many of the strengths of other advertising media while, at the same time, avoids some of its competition's . . . keep reading