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Copywriting
The term "copywriting" can be a confusing one, even for non-fiction article writers, especially since often the term is used to denote ordinary article writing. Of course, based upon its definition, the field is rather broad in nature, but its purpose is still the same: copywriting seeks to promote a person, business, opinion, or idea.
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12-Step Foolproof Sales Letter Formula
David Frey
You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. . . . keep reading
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