The 10 Commandments of Press Releases
Bill Stoller
In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. . . . keep reading
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15 Publicity tips for Restaurants
Joan Stewart
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. . . . keep reading
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Publicity Tips from the Pros
Cathy Stucker
If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. . . . keep reading
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Publicity From Thin Air
Bill Stoller
In an ideal world, your business would be overflowing with newsworthy stories, and the media would be waiting with bated breath for your next press release, ready to give you front page coverage. . . . keep reading
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Free Publicity-How You Can Get It
Rod Beckwith
If you are looking to get your name out there, chances are you are looking to do it for little or no cost. So, how do you get free publicity? There are several ways to get this done. . . . keep reading
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Free Publicity Can Be Recycled
Rod Beckwith
After you have written a press release and get it published, it is time to start over with a fresh one, right? Not so fast. You can recycle your press releases and still get very valuable free publicity. . . . keep reading
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13 Publicity Ideas for Retailers
Joan Stewart
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity. . . . keep reading
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David's Blog
