10 Ways to Create a Powerful Business Card Logo Design
Even in this social media age, business cards remain an essential piece of a businesses’ marketing efforts. Why? Because your business card stays around long after you’re gone. It’s left after a client meeting, added to presentation folders, and mailed along with company letters.
Think of it like this – your business card should represent your brand and company just the way you would. In a way, it’s like your sales force. And having an attractive logo on your business card is just as important as anywhere else.
So, just how do you make a great logo for your business card?
5 Logo design tips for a great business card:
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Know what makes a great logo – Before anything else, it’s essential you know what makes a great logo so you can create a great one for your business. A logo should be:
- Describable
- Effective
- Memorable
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Scalable
- Use a professional – Your business card and logo shouldn’t be created in Microsoft Word in a few minutes. Instead, spend time working with a designer or logo service to create a card and logo that really reflects what your business does and its values.
- Study the competition – Look at competitors’ business cards and see what they’re doing to market their business. Learning what’s working and what’s not can help you make better choice when designing yours.
- Avoid trends – Just like fashion, graphic design trends come and go. What’s popular today may not hold true a year from now. When designing a logo for your business card, stick with the basics and avoid anything that’s “today’s hottest trend.”
- Think outside of the box – Your card’s logo doesn’t have to show exactly what your company does. Think about some of the best logos in today’s market – Nike, Apple, and Puma. Each of these is easily recognizable, but doesn’t reflect what the company specializes in.
5 Tips for creating a great logo for your business card
- Stay consistent – The logo you create should be consistent throughout all of your marketing materials – your website, social media accounts, print materials, and more. If you’re designing a logo from scratch, make sure it’s adaptable to all other marketing materials.
- Limit the colors – On a small business card, colors should be used for emphasis, so try to limit it to 3-4 colors total. If you use several colors in your logo alone, try to pull the same colors for type colors and background elements.
- Create unity – Make sure there is unity among all elements of your business card and logo – the font, shapes, and colors. The last thing you want is for the final product to look like too many elements were carelessly mashed together.
- Make it work in black and white…THEN color – Make sure you like the logo in black and white first. When you are, then start adding color. This will help you judge the logo on a basic level and really focus on its shape and lines. After all, no amount of color can save a poorly designed logo.
- Take advantage of proofs – Most printers offer these free of charge, so be sure to take advantage of it. Even if your logo looks great on-screen, it could look much different when printed. Approve the printed version and make sure you like it before you print hundreds.
Before you begin designing your first business card, take a look at the above tips. They’re a great way to get you started on an effective and memorable business card for your business.
Further Business Logo Design Resources:
Logo Design for Entrepreneurs: 17 Ways Your Logo Impacts Your Business
10 Ways Logo Design Makes a Small Business Look BIG
Logo Design for Bloggers: 32 Ways Your Logo Builds Your Readership
About the Author:
Pat Malloy is a writer and designer for Free Logo Services, where you can create a free logo design for your next business card.
