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The Secret to Getting People to Pay Attention to Your Marketing Message

By David Frey

Do you ever get frustrated that because people just aren't noticing you and your business?

Do you get upset because you know you have a great product or service, but as hard as you try to tell people about it, it always seems like what you have to say falls on deaf ears?

Do you send out kick-butt letters, brochures, and flyers that you feel are really hot...only to get zero response?

If this sounds familiar - - you're not alone! It's downright tough to get people's attention.

In fact, there are statistics that say that the average American gets bombarded with over 3,000 sales messages a day. 3,000 a day! Sheesh, how does one expect to cut through all that clutter? Keep that thought, because I'm going to answer it in just a moment.

Case Study # 1- My First Experience with Video Email

Over the last year I have received dozens of people sending me emails promoting "Video Email."

A Side note - By the way, video email has been around for some time. Actually, the term "video email" is a misnomer. Instead of the video being inside the email, there is usually a link that sends you to a landing page that plays a video - - hence, the term "video email."

When I opened up the emails, they automatically started playing music and doing all kinds of animated stuff. To be honest, it was an immediate turnoff. Just like most advertisements are a big turn off - - so was the video email. It was so "in my face" that my first instinct was to just shut it down.

Case Study # 2 - Contrast that Experience to this Email I Just Received the Other Day...

The other day I received this email...click here -> http://url123.com/yue7u

(copy and paste the link if you get an error)

Notice the little picture of the video screen in the email that says, "Welcome to the Future."

And notice what it says under the video screen...

"Click to Play."

Guess what...

I clicked the link and was taken to a landing page and watch the video.

So What's the Difference Between Case Study # 1 and Case Study # 2? (and why is it important?)

Well, in the second situation, the sender asked me if I WANTED to watch the video. It didn't force me to watch the video. The moment I clicked on the link I have the sender PERMISSION to deliver their sales pitch. In fact, I knew their pitch was coming and I was happy to received - - because I ASKED for it.

And therein lies the secret to getting people to pay attention to Your marketing message.

Side Note - By the way, I personally believe that this video program will take the net by storm within the next few months.

click here --> http://url123.com/m56s4

P.S. I've already signed up for it.

You see...

...once you get people's permission they will...

1. Notice your message when it comes their way.

2. Read or listen to your message when it arrives.

3. Consider your offer.

And that's exactly what you want - - right? But first...

You Must Get Their Permission - - And Here's How...

STEP 1: The first step in getting people's permission to market to them is to offer them something that is too good to turn down. That something MUST be RELEVANT to their problems or wants. The more relevant your offer, the higher your chance is at getting their permission.

STEP 2: You need to FORCE your prospect to make a decision. You do this by FOCUSING on the single offer. Too many marketers want to do too many things in their offer. Focus ONLY on what next step you want your prospect to take.

 STEP 3: Make it SUPER EASY for them to grant you permission. If you're doing offline permission marketing then the phone is usually the simplest tool to gain permission.

If your offer is online then you only want a simple click. Get the click and you get the permission. Here's a good example from John Mendocha who gives away (via snail mail) a free report on his website for his Speed Selling course.

click here --> http://url123.com/yb2vg

(copy and paste the link if you get an error)

The report is informative, but it also contains a very powerful marketing message. One of the reasons it's so powerful is because the person receiving it REQUESTED it. If John simply sent it to his prospects without permission, his conversion rate would probably tank big time.

Other...More Subtle Forms of Permission Marketing

I've showed you a few forms of obvious permission marketing. But did you ever think of the following as mediums for permission marketing?

1. Clubs (when you join, you give permission)

2. Memberships Programs

3. Walk-In Traffic (your physical presence is a form of permission)

4. Television or Radio (when you turn on them on you're giving them permission to market to you)

5. Magazine or Website Subscriptions

Conclusion

It's all about getting permission. When you get your prospect's permission to market to them then your message gets noticed and taken more seriously and as a result, your conversion rate jumps dramatically.