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Small Things Can Lead to Big Impressions

By David Frey

The last couple of weeks I've been enjoying the beauties of the wonderful country of Costa Rica.

We had a great time.

It was nice to get away with the family and have some fun together.

Anyway, as we were approaching the airport we looked for a place to park.

There are a lot of airport parking lots near Houston Intercontinental airport.

We finally chose a brand new one that had just opened.

After our trip we returned to the airport parking lot and as we were leaving we got a nice surprise.

Small Things Can Lead to Big Impressions

After I paid the parking attendant, with a big smile, she gave us something that made a very positive impact on us.

She handed four bottles of cold water to us. Two for my wife and I and two for our children.

That was such a kind thing to do.

After dragging our luggage around through the airport and loading it on and off the airport shuttle and then back into our car, we were ready for a nice drink of cold sparkling water.

Although the water didn't cost the airport parking lot company very much, it sure made a big impression on us.

You see, little things like that can make a big impression on prospects and customers.

Here's How I Use this Tactic In My Own Marketing.

Extra little surprises can go a long way.

For example, whenever anyone orders, The Small Business Marketing Bible (http://www.TheMarketingBible.com) I include a special interview that was produced into an audio program, as an unadvertised bonus.

But it's not just any old interview.

This interview is with a fellow named Lee Marc Stein, who happens to be one of the most sought after lead generation experts in the United States.

(NOTE: Mr. Stein is the man behind many of the most successful lead generation programs in direct mail history.)

The audio program is titled, "21 Truths of Lead Generation - 30 years of Lead Generation Wisdom."

Mr. Stein distilled the top 21 secrets that he has learned in his 30+ years of doing lead generation campaigns.

It's an amazing interview.

I Often Get People Thanking Me Profusely For Including that Audio Program With their Marketing Bible. But...

...you won't find that audio program advertised anywhere on the website. It's a surprise gift.

(I guess now that you know about it, it's not "unadvertised" anymore)

It makes people feel good about their purchase.

The interview didn't cost me anything and the audio tape only costs me around $.30, but the perceived value is quite dramatic.

So, like the airport parking company, the value that I receive is far greater than what it costs me to give it away.

Look at your business and ask yourself, "What little extra things can we be doing to create a lasting impression with our customers?"

Give them something that costs very little to you, but that might have a high perceived value to them.