I just wanted to say how much I
enjoy your newsletter. It is full of practical down to earth
stories. It was recommended by Rebecca at Digital Women.
Fay Chamoun
Floral Design School
"Very
Different!"
Many thanks. I must say the content of your
newsletters is excellent. Always readable and very
'different'.
Mike Jones
About Goal Setting Inc.
"Very
Informative and Relevant"
I would like to take
this opportunity to thank you for the very informative and
relevant information that I receive so regularly in my inbox from
you. Thank you so much.
I was asked by a marketing friend of mine to
share with him what I thought were the top 5 marketing trends in 2006. So I
thought I would share them with you as well.
Trend # 1 - Advertising
agencies moving to direct response.
More and more companies are demanding that agencies show them an ROI on
their marketing spend.
They are tired of spending gazillions of dollars on campaigns that don't
show results so they are testing more direct response methods of selling.
Trend # 2 - Ad dollars moving
into the Internet marketing space
Companies are just now starting to realize how to use the internet and how
they can receive a measurable return on their marketing spend.
The Internet is the new frontier for marketers and the search marketing and
pay-per-action marketing industry is booming.
Trend # 3 - Education-based
marketing is becoming more popular
Businesses are beginning to realize that "in your face advertising" is not
getting the return it once did and so now they are turning to a more suttle,
but just as effective marketing approach by educating their prospects with
follow up soft-sell messages, magalogs, infomercials and white papers.
Trend # 4 - Large businesses
are using more small business guerilla marketing tactics
This is another sign that large businesses are requiring a return for their
marketing dollar and
so they are getting smarter about the way they bring their products and
services to market.
One example of this is the new guerilla tactics large businesses are using
to spread word-of-mouth marketing, viral marketing and buzz about their
products. (Heck, even a "Word-Of-Mouth Marketing Association" was recently
formed.
Trend # 5 - International
expansion of marketing
products and services
The Internet has brought our disperse global economy into one large
community. The Internet has been the catalyst for new and amazing marketing
overseas opportunities.
International opportunities and relationships have been popping up like
crazy because of the Internet.
There's never been an easier time to marketing your products and services
internationally, and a lot of marketers are catching on to that opportunity.
David Frey is the author of the best-selling manual, "The Small Business
Marketing Bible" and the Senior Editor of the "Small Business Marketing
Best Practices Newsletter." To get your free lifetime subscription visit
http://www.MarketingBestPractices.com
The "Six Deadly Small Business Marketing Mistakes" ebook is 100% FREE.
Feel FREE to put it on your website as a complimentary download or
send it to your friends as a gift!
In this ebook
you'll learn:
Seven steps you need to take to
create a powerful high-level marketing plan in one day.
A simple technique for setting your
business apart from the all your competition.
How to get all the referral
business you can handle using an easy step-by-step formula.
How to double your revenues and
triple your profits without getting a single new customer.
How to dramatically increase your
business by "borrowing" other people's customers.
"Listen to the Six Marketing
Mistakes Story"
Click
"Play"...
...to Listen to the Story Behind the "Six
Deadly Small Business Marketing Mistakes" eBook.
(164 second message)
David Frey
Teaching the Six Deadly Marketing Mistakes
to Small Business Owners