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Doubling Your Postcard's ROI
By David Frey
How would you like to double your return on
any "lead generation" postcard marketing campaign you launch?
Let me show you a simple, easy tactic you can
implement very quickly that will make your postcards perform "double duty."
I've used this tactic myself back in the days
when I marketed to senior adults. Here's the step-by-step system that I
used...
STEP 1
I would list all the businesses in my area
that also marketed to senior adults.
STEP 2
I would select a few businesses that
offered products or services, which were complimentary to mine, but not
competitive - - and who I thought had high standards and a good
reputation.
STEP 3
I approached each business and simply asked
them if they'd like to join me in generating leads using my "cooperative
postcard marketing program."
I then whipped out my "Co-op Postcard" and
showed them what our postcard would look like.
The business owner would usually look at the
postcard and immediately say, "Sure, let's do it."
Want to See What a Co-op Postcard
Looks Like?
Here's a good example of a "double duty"
co-op postcard.
Postcard Front -->
http://url123.com/49rn3
and here's the address side...
Postcard Back -->
http://www.davidfrey.us/recommends/postcards
(copy and paste the URLs into your browser)
Notice that each side carries a different and
unique advertisement and offer from two different companies.
(Actually, I think Drugstore.com owns
VisionDirect.com)
The best part about it is that both companies
split the cost of the campaign.
So instead of paying (45 cents) per postcard
(8-9 cents for a 6x9 postcard, plus $37 for mailing) you would only have to
pay 23 cents per postcard.
Assuming that you can maintain near the same
response rate with only one side of the postcard, you've doubled the return
on your marketing investment.
Here's How You Can Apply This Tactic In
Different Ways
You can use this same co-op strategy to do
door hangers as well. I always advise pool construction business owners to
use only one side of their door hanger and get a carpet cleaner to use the
other side.
Neither company is competitive to each other.
You can also turn this strategy into a
REFERRAL SYSTEM by simply sending the postcards to each others respective
customer base.
Your promotion gets seen by your customers
AND it gets seen by your referral partners customers!
Very nice.
That's low cost, high impact, smart
marketing!
If You'd Like to Learn More About More Smart
Marketing Strategies and Techniques You'll...
...find several hundred of them in my best
selling manual, "The Small Business Marketing Bible."
http://www.TheMarketingBible.com
This book should be on EVERY entrepreneur and
business owner's desk.
Here's a few comments that I received just
the other day from people who have purchased the Small Business Marketing
Bible....
*************************************************
Name: Bill Whitworth
Title: President, RDKK, Inc.
City: Jefferson City, TN
I own a small martial arts school and I am
always looking for fresh marketing ideas.
I am on David Frey's e-mail list and receive
his reports on a regular basis. I was getting good ideas from each and
decided to bite the bullet and purchase the bible.
I am about 1/4 finished and am already
brainstorming a ton of new ideas with the info. Well worth the purchase!
*************************************************
Name: Steve Suard
Title: Ceo Tools4webmaster.com
City: Tahiti
I've download and read The Small Business
Marketing Bible and want to say that this book is the best marketing book I
ever read and really works for any small business, it worth way over the
current price.
I know what I m talking about since I m in
the web marketing business too. No doubt, get this book, you won't regret?
Trust me.
*************************************************
Name: Daniel Richardson
City: Tucson, AZ
I am in the process of buying a business and
was looking for information that would allow me to better spend my marketing
dollars.
Your book is not just a bunch of theory, but
rather a detailed guide on how to market. I love the web addresses you have
included of the companies that can help my small business grow.
The best part about your "bible" is that it
comes with a no risk guarantee.
Thank You
Dan Richardson
*************************************************
I've got hundreds of comments from people
just like these. So what are you waiting for?
If you don't have the Small Business
Marketing Bible, I invite you to take a moment and surf on over to
http://www.TheMarketingBible.com
to read more about it.
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