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SPECIAL REPORT:
How to Get Big Companies to Call, Buy, and Beg for Your Products and
Services
In this special report I reveal a secret method that I've used to get
executives at big companies to call me "begging" me for more information
about my products and services.
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True Confessions and My Big
Mistake
In this article I reveal a true confession...a big mistake that I made for
years. Please don't make the same mistake I made.
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My New Daily Goal
Would you like to see what my new daily goal is? It's not what you
might think it is. It's something that will not only bring you more
business, but it will make you feel good too!
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The Crazy "Medical File"
Reactivation Direct Mail Letter
How would you like to see the craziest
reactivation letter that I've ever come across. This unusual letter
worked astronomically well for a local chiropractor and you can use the
same strategy.
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How to Get Free Media Publicity on
National Television
In this article you'll read about a man who is
a ghostwriter (writes for other people) who was able to get on the Fox and
Friends national morning show using creative publicity strategies.
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The "Breaking News" Postcard
If you combined the power of a press release, a postcard, and a website
what do you get? You get a marketing campaign on steroids. Go
check this out.
The Secret of the Amazing Left
Hand Glove
Here's how one small local bank created a uniquely successful marketing
campaign that captured the attention of local small business owners.
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How to Easily Appear In a National
Magazine...for Free!
Would you like to appear in a national magazine
for free? Here's a little tactic I (and my website) recently used to
appear in a MAJOR magazine. You can use the exact same strategy.
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The Top 5 Marketing Trends In 2006
A friend asked me to name the top five marketing trends so after doing
some thinking...this is what I came up with.
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The Greeting Card that Made Me Pick
Up the Phone
The other day I received a greeting card that was so powerful that it made
me pick up the phone and call the sender (who I didn't know personally).
Read this article to see the greeting card.
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A Most Amazing
Direct Mail Letter
The "Copywriting Chiropractor" has done it
again by creating a direct mail masterpiece that sucked in patients like
an ambulance in a 100 car pile up on I-5 in L.A.
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The Top 10 Behavior Mistakes
Made By Entrepreneurs
Do you make these 10 behavioral mistakes? I know I do. You'll
be nodding your head in conviction when you read this article and it might
open you mind up to some new possibilities.
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Do You Know the Laws About Using
Testimonials?
All good marketers use testimonials. They are a powerful selling
tool. But not all marketers know the rules about using testimonials.
This articles exposes what you need to know.
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How to Blend Brand Marketing
with Direct Response Marketing
Brand and direct response marketers have been
arguing for years about the best way to approach advertising. In
this article you'll see a new "blended" approach to getting the best of
both worlds.
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How Video Will Change Internet
Marketing
A new era of Internet marketing is exploding onto the scene and it's
called VIDEO. Finally, the technology has arrived to use video on
the web. This article demonstrates several ways to use video to sell
more products and services on the Internet.
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How to Write Over 100 Books
How would like to know the hidden secret to being able to write over 100
books? This article outlines how to get more things done in less
time.
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The One Common Trait of All
Successful People
Would you like to know the one thing that separates the mediocre people
from the super successful people?
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A Sample Sales Letter that
Works
Sales letters are a dime a dozen. But
sales letters that really work are few and far between. Here is a
sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
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The World's Smallest
Newsletter
Newsletters are one of the most powerful
marketing tools that businesses have at their disposal. In this
article I'll introduce you to the World's Smallest Newsletter that gets
big time results.
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The
Retail Advertisement that Grabbed Me By the Throat
Would you like to see an advertisement
for a furniture store that breaks all the rules of retail advertising?
If so, you'll want to read this article.
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SPECIAL REPORT: The
Power of Controversy Marketing
In this pdf download
special report you'll learn about a marketing strategy that is widely used
in business, but isn't talked about very much. You'll also enjoy all the
case studies and photos in this very unique special report.
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How NOT to Get Customers
Imagine having your vendor shut you down and cause financial damage to
your business as a result of the growth of your business. Crazy
isn't it. Read this article to find out how it happened to me.
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Niche Marketing Miracles:
What You Can Learn from the Travel and Dating Industry About Niche
Marketing
When it comes to niche marketing - - the dating and travel industries know
what they're doing. This article reveals their secrets to niche
marketing success.
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How To
Create an Unstoppable, Never-Ending Marketing Virus
In this article you'll learn how to use viral marketing and you'll witness
several examples of viral marketing at its best. (You'll also see me get
beat up in a Santa suit)
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An
Ingenious Autopilot Lead Generation Tactic
In this article I reveal a simple
"step-by-step" lead generation system that you can put on autopilot (once
it's implemented). Don't underestimate the power of this simple
tactic.
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Using Alternative Media to
Generate More Customers
Would you like to learn about a potentially
new way to generate new customers for your business? This article will
introduce you to the world of alternative media and package inserts.
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A Simple Way to Generate Goodwill
Using Parking Meters
If you have a retail business in the downtown
area of a city where there are parking meters you'll love this little
marketing tactic.
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Unique
Tactics for Getting Awesome Customer Testimonials
Would you like to get testimonials from your
customers and clients but just don't know how? This article gives
you some simply tactics to use for generating powerful testimonials.
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Direct Mail that
Gets Attention
Are you in fear that your direct mail piece won't get your prospect's
attention? This articles shows you two mailers that got my
attention...and kept it.
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How a Local Dominos Gets All
the Referrals It Can Handle
Would you like to find out how a local Dominos
pizza restaurant gets several local hotels to send them all the customers
they can handle?
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A Unique,
Simple-to-Implement, Customer Loyalty Program
If you're interested in doubling your average
customer purchase frequency you'll want to read this article. It
reveals a simple customer loyalty technique that any business can employ.
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A Powerful Do-It-Yourself Guerilla
Marketing Mobile Road Sign Tactic
Here's a smart tactic for getting 30,000 -
40,000 people to see your billboard sign every weekend for very little
cost.
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How to Sell 120,000 Books with a
Single Phone Call - Part I
Would you like to know how one man sold over
120,000 books with just one single phone call. This article uncovers
a clever marketing strategy that any service business can use.
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How to Sell 120,000 Books with a
Single Phone Call - Part 2
Would you like to know how one man sold over
120,000 books with just one single phone call. This article uncovers
a clever marketing strategy that any service business can use.
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Product Packaging: The Secret to
Selling a Commodity Product
In the world of marketing, perception is
reality. You can use that to your advantage if you sell a commodity
product. This article gives you a good example of how to package a
commodity product for higher profits.
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A Referral Tactic to Quadruple
Your Business
Learn how to get
business owners to "refer" your business to all of their employees. It's
simple, but brilliant.
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I Hate Asking for Referrals!
– 6 Proven Methods for Getting a Flood of Referrals Without Asking
The secret to getting referrals without asking
for them is to develop referral systems that do the asking for you. Here are
six innovative systems for getting referrals without asking.
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The Curiously Strong Way to
Expand Your Business
After receiving a curiously strong email I was
reminded of this little-used strategy of exploding your business.
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Small Things Can Lead
to Big Impressions
How many times has a business left you with an "out-of-the-ordinary"
positive impression? This article talks about one such experience I
had and how you can apply it to your business.
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Database Marketing: Using
Point-of-Sale Data to Improve Profitability
One
of the most effective and cost-efficient ways to add profits to the bottom
line is the use of database marketing. This article teaches you how to uses information collected at
the point-of-sale.
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Education-Based
Marketing: How to Make Business Come to You
The most important function of your marketing
should be to establish that you are knowledgeable and can be trusted. This
article will help you learn
this amazingly simple approach.
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Follow-Up Marketing: How to Win
More Sales with Less Effort
Consistent follow-up creates a predictable and
profitable stream of prospects and customers that buy. Check out
this simple follow-up marketing system.
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Internet Marketing for Local
Small Businesses
If you are a small “offline” business you may find
several of these innovative strategies useful to your local Internet
marketing efforts.
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The Anatomy of a $25,000 Business
Idea
If you have an idea...isn't it time you did something about it?
See some innovative ideas
that paid.
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A New and Unique Way to Get
Lots of Free Publicity
Here are a few excellent, non-traditional ways
to get thousands of dollars in free advertising that are known to only a
few people.
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Creating Your Own Online Referral
Group
This article shows you ways to take
advantage of networking relationships that will bring you a never-ending stream
of referrals.
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A
Simple, But Deadly Effective Referral Strategy that Has Created a $40
Million Business
Would you like to know how a car wash chain with
only 12 locations has cleaned over 33,373,975 cars and has an annual revenue
of over $40 Million using little to no paid advertising?
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Kick-Butt Direct Mail
Envelopes
Apply the lessons from this article when sending
your next direct mail piece so they will get noticed among the pile of other
mail that's vying for your prospect's attention.
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Doubling Your Postcard's ROI
Would you like to double your return on any
"lead generation" postcard marketing campaign you launch? This article
will show you a simple, easy tactic you can
implement very quickly that will make your postcards perform "double duty."
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The
Secret of Door-to-Door Street Marketing
This article will show you a way to sell more of
your products or services than you thought possible WITHOUT even knocking on
one door.
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How
to Double the Conversion Rate on Anything You Sell
When you provide too many options to a customer
then they get confused and often decide not to buy anything at all. This
article will help you use this marketing principle to your advantage.
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How Roger Embury Turned
His Fledgling Company Into the Nations Largest Supplier of Fake Boulders
There isn't a single company out there that
cannot dramatically increase it's customer base using Education-Based
Marketing. This article will show you how easy it is to get people to
respond to your offers and sell your products and services.
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Eight Dirty Little Sins
that Stop Business Owners From Growing Their Business
This article
will remind you (or surprise you) of eight little sins that small business
owners often commit that stop them from growing their business.
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The
Five Step Formula For Getting Prospects to Call You
No matter what product or service you sell,
there is a formula for getting people to call you (instead of the other way
around.) This article will explain each step in this formula and give you a
few examples of how it works.
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Target Marketing: A Case
Study in Identifying Your Best Prospects, Talking Directly to Them, and
Sealing the Deal
This case study will help you evaluate your own
marketing activities and give you 4 simple steps you need too take to
improve your marketing activities.
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How I Made Several
Thousand Dollars By Changing One Word In My Headline
The hardest thing to do in Internet marketing is
to get your visitor to continue reading your copy. Learn how to create
headlines that will keep your prospect reading.
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Using Innovative Promotions to Build Your Business
Nearly every small business can think up some
contest or competition that could bring them a lot of free publicity and get
prospects talking about their business. This article gives some tips
that you can use to make sure your promotion is successful.
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Is It An Article or An Ad?
Studies Have
Shown that News Articles Get Looked at At Least Seven Times More than
Advertisements. This article will get you started in creating your own
"Advertorial ads".
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The Carnival Cruise Line Profit
Machine
The more products
and services you can sell to your customer, the more valuable they become,
and the more you can spend to acquire a customer. Read this article and find
out how you can apply the marketing techniques used by Carnival.
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Marketing to People Who Influence
Your Market
As you apply the
lessons learned in this article, you will discover an entirely new target
market that will help you leverage your marketing dollars.
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Lessons from the Mazatlan
Marketplace
Every small business owner should identify
specific goods and services that they can offer to
cross sell and up sell during the selling activity. You'll learn how
a small change in your customer's average purchase
amount can make a big change in your bottom line.
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Do You Have a Marketing Plan?
Don't
fall into the same trap that 98% of all other business owners fall into --
that is putting "fire fighting" as a higher priority than "business
building." Use the process outlined in this article and start writing your marketing plan
today.
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How to Penetrate the Veil
of Skepticism
Here are a few
unique tactics that will penetrate the veil of skepticism with great
success.
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The Secret to Getting
People to Pay Attention to Your Marketing Message
Statistics say that the average American gets
bombarded with over 3,000 sales messages a day. This article will
teach you how to get your prospect's permission to market to them, then your
message gets noticed.
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Putting Your Feedback Forms
on Steroids
This is a simple strategy that nearly any
business can utilize. All it takes is a little elbow grease to make it
happen.
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A Common Misconception
About Generating Referrals that's Severely Limiting the Amount of Referrals
You Receive
Learn how you can motivate businesses that sell
complimentary products and services to consistently send you referrals.
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Stealing Customers from Your
Competitors
See some examples of stealing customers.
The best answer is simply doing a better job of marketing.
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The Anatomy of a Winning
Postcard
This article will provide you with a real lesson
in writing compelling copy and postcard marketing.
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In Your Face Marketing
This article stresses the need to include
aggressive marketing tactics in your marketing plan. This will
increase your business referrals more than exclusively using passive
marketing tactics.
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The Big (Small Business)
Advertising Mistake
Learn how to avoid falling into this
common advertising mistake when creating you ad campaign.
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The Chiropractor's Valentine
Referral Makeover!
See how 3 easy makeover steps improve the number
of referral responses you'll receive from your customers.
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Joint Venture Referral
Relationships
Discover easy-to-follow steps in creating unique
and effective joint venture referral relationships.
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Three Exciting New Direct
Mail Breakthroughs
Rack up increased direct mail responses when you
try out these 3 new innovative ideas.
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Stop Begging for
Referrals!
If you don't have a systematic approach for
obtaining referrals, you're missing out on a obtaining predictable responses
with less stress, time and effort.
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Papa John's Pizza Night
Referral System
Here's a GREAT article on how to use non-profit
organizations to partner with you in obtaining referrals.
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The Pest Control Yellow
Page Ad
Some important tips you need to
know if you're planning on creating a yellow page ad.
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Six Low-Cost, Cutting Edge
Technology Marketing Tools Every Small Business Should Be Using
If you’re not using even a few of these
technology tools then you’re missing out on potential lost sales.
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The Advantage that TV Has
Over All Other Mediums
Television is considered the heavyweight
champion of all advertising mediums. This article will help you jump start
your efforts in that arena.
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How to Turn Prospects
Into Paying Customers
Converting prospects into cash paying customer
isn’t always easy, but if you follow the four steps outlined in this
article, it will become infinitely easier.